Bam!

So... why exactly is "design" so important to visual communication again?

This poster, featuring the movie "Black Swan" shows bold colors and bold lettering-- which attracts the attention of the viewer right away. Also the fact that poster sticks to a color scheme: red, black, and white-- simplifies the view of the poster.

                                          http://s3.amazonaws.com/auteurs_production/post_images/2694/MPOTW_Best2010_3.jpg?1293805075